We were fortunate to receive our Woman’s Day and other ACP magazines yesterday (sorry Queenslanders) and made the most of the opportunity. Our team put together a Royal Wedding display unit and placed on the lease line facing into the mall. They also created a well as this terrific display behind the sales counter (see photo) plus tactical placement with newspapers and the magazines in their usual location.
Customer engagement was good. We certainly sold magazines to weekend shoppers we do not see during the week.
There will be pressure on display space today with New Idea and more titles in – we will be adjusting displays as a result.