While sales have tapered off, we have been happy with the performance of the My Kitchen Rules on-shot from Pacific Magazines. The title worked best for us when pushed at the front of the newsagency early in the on-sale. We sold more than first allocated thanks to additional stock we sourced. Sales could have been stronger with more marketing collateral – a pretty bland poster was not enough to make the most. We re-purposed a display unit so that we could be more tactical in our approach with the title.