We are placing flyers at the counter promoting the Royal Wedding special edition of New Idea which comes out Monday. We felt that this was important given the peak of interest today following yesterday’s wedding and the arrival tomorrow of Woman’s Day, a day early. Our interest is in overall magazine sales … we want to make the most of the royal wedding opportunity across the range of titles we carry.
This flyer for New Idea also works with the pre-orders we are taking for the royal wedding calendar – which are going well by the way.