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Promoting Girlfriend magazine and Justin Bieber

gf-bieber.JPGWe are promoting Girlfriend magazine along with the Justin Bieber one-shot at the counter as they both appeal to the same demographic. This counter location works well for us for teen girl titles, driving excellent impulse business from girls and their parents.

We have had terrific success with the Bieber title – ordering additional stock certainly paid off.

Connecting the two titles as we have should pay off for both titles, especially Girlfriend early in the on-sale.

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