We are promoting the latest issue of Better Homes and Gardens magazine with this aisle end display facing shoppers who enter the newsagency.
We are also promoting Better Homes and Gardens with our weeklies, on an impulse unit next to our photocopies as well as in the usual location for the title – between food and home and living.
All of this effort is about low hanging fruit – easy incremental business Better Homes and Gardens is one of those magazines which can easily deliver incremental business, especially in the first week or two of the on sale period. Hence the extra effort we are happy to undertake.