We have been running another toy sale over the last couple of weeks and have noticed good interest in retro, ‘classic’, products – like the Magic 8 Ball and the Slinky and other products too. We decided to focus on retro products given the interest in other retro products we have seen recently, like the classic Children’s Birthday Cake Cookbook from ACP – which continues to sell well by the way. Retro appears to be in and newsagency can play well in this space.
Nostalgia can be a strong factor in shopper browsing and purchasing. I think this is what is driving sales of the two toys and other retro or classic products in-store. It is also one reason some of the classic car magazines sell along with old train magazines. Not the only reason but an important factor nevertheless. There is a comfort in nostalgia.
From a newsagents perspective, there are plenty of opportunities in this retro / nostalgia space.
So, we’re happy to be finding success in focusing on nostalgia with our toy sale.
We run the toy sales to leverage good traffic generated by the key departments of greeting cards, magazines and newspapers. The toys are competitively priced yet with a good margin. Products are selected to leverage the type of traffic we see in our business.
We are finding the good old wind up toys at the counter work a treat