I was surprised to see a copy of Delicious magazine bagged with Golf Digest last week. Golf Digest promotes on the cover that it has a new look and new stories. Someone new to the title cannot browse these as the title is bagged with the free magazine. A poor choice by the publisher. This re-launch issue should be browser friendly so that people can taste the new look. They should have kept the free food magazine for another issue. On the free copy of Delicions, it is an odd pairing even if they do target a similar demographic. These comments aside, we have Golf Digest on full cover display in our golf section.
I think the pairing is okay as it is a lot better than having an old title of the same magazine as others tend to do.
I think the promotion will work and agree with Ian that it’s better than putting an old issue in there.
Delicious sounds fancy.
Golf seems fancy.
it works for me.
(but I still won’t buy it.)
This is a great idea,Hubby can buy the golf Mag and then give the food mag to the wife and she won’t yell at him for wasting money on a golf mag.Whomever is behind this promo is very clever or a poor hubby that is sick of getting in trouble.