As part of out Mother’s Day Book Sale we received this double pack containing the Kylie Minogue and Susan Boyle books wrapped together. An interesting and unusual yet sure to sell pairing. The distributor cleverly gave the pairing context with a sticker on the front linking the two as No. 1 HIT WOMEN. I can see it working well in the lead up to Mother’s Day.
We have this pack in a high traffic location to attract good impulse purchases.