Soon after our team created this display promoting the new Justin Bieber one-shot (out Monday) from Pacific Magazines at the counter it started selling. Seriously. If only all displays worked like this.
Given that this title is a newsagent only one-shot with limited promotion, it needs to be in a high traffic location. Hence our positioning at the counter – between two busy sales points and at a height which is friendly to the Justin Bieber fan base.
We are confident of selling out within a month based on sales already.
I was talking to a newsagent yesterday who was complaining about this title and “all the fuss about Bieber”. We are not our customers. Whether we like this kid or not, if he sells product, especially to a demographic which is not strong for us, we should get behind the product.
Note the placement of the Justin Bieber photo packs in the middle of the display – these continue to sell well.