We have been promoting Cosmopolitan magazine on an aisle end facing a reading nook we have for woman’s magazines. While toward the back of the store, we certainly see shoppers browse and purchase off displays we place here. We find that people who get to the end of our magazine aisles and into this reading space tend to be the more avid magazine customer – hence the value of good displays to help drive impulse purchases. I guess my point is that displays don’t always have to be in a high traffic location to work. In our case, down here in this location, the lack of visual competition works to the favour of the title on promotion.
We decided not to promote this issue due to ‘how to master his member’ on the front cover. I didn’t think I could give justice to the question if it was “raised”.
Oops, did not see that.