Like most newsagents around Australia we have been promoting the latest issue of TV Week and the Logie Awards feature with an aisle end display. While the display looks good and promotes the title, I think that a more tactical approach would drive sales. With space is at a premium we cannot do both and so have opted for this display as required by the ACP Connections program. I’d much prefer a channel marketing program which focused on incremental business rather than billboard displays.
Looks Great, we only received half of our usual allocation this week and they were sold out on the first day. Called NDC and told there was an 80% chance we would get more, but none arrived today, Friday will be too late…. this is a missed opportunity by the publisher/distributor in Logies week…..