Sometimes in the sea of magazines on our shelves we lose track of titles with which we can attract a younger group of shoppers. SLAM magazine from Morrison Media is good title, especially for young males. While sales are not massive, this title placed next to titles with similar appeal – surfing, body boarding, wake boarding – can work very for some newsagents. I have seen SLAM work as a promotion at the counter as well as in a well defined section in the magazine department. Like any title, show it some love and you are usually rewarded with sales in return. This is a good title with which we should remind ourselves that we are not our customers as I bet there are not all that many skateboarding newsagents out there. Click here to see the flyer from the publisher with more details on SLAM.
i am a skateboarding newsagent…. unfortunatly with our demographic, we do not sell any skateboard mags. and much to my wifes disgust, we have a rather large off road motorcycle section…. probably a little too large for the sales they return us.
We have Slam and other skateboarding magazines in with the teenage music and it works really well for us.