Crikey is running an excellent series on home brand products in supermarkets. I’d encourage newsagents to read this series as it looks at the strategy which some of our competitors are using to compete with us in the stationery space, a strategy which challenges us as a channel.
I remain committed to stationery brands as these brands invest into driving traffic to our channels. I think we are too disconnected as a channel for a channel wide house brand approach to work for us the same way it does for supermarkets.