We are promoting the latest issue of Better Homes and Gardens (out yesterday) with this feature display on our busiest aisle end near our weekly titles, a small footprint impulse stand next to our photocopier as well as a terrific waterfall display in the usual location for the title in the magazine department.
Better Homes and Gardens warrants this triple location approach. Our reward is sales, especially after the TV show airs on Friday night.
As I blogged recently, even well into the on-sale the title performs well on weekends – better than you see for other high volume monthlies which experience a steep sales decay after the end of the first week. I;d encourage other newsagents to try this approach of locating an impulse display next to their photocopies.
This is a title we are happy to move around the store through the four weeks.
i’d love to be promoting Better Homes and Gardens but once again mother nature is in control of my busines. Our delivery is sitting the other side of flooded rivers. I wonder just what our loss has been this year due to the very wet wet.