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Promoting Burke’s Backyard

mag-burkes-apr11.JPGWe are promoting the latest issue of Burke’s Backyard with this display on one of our aisle ends – facing onto the dance floor.  Following a week in this position, we will migrate the title to an in-location display for the second week of the on sale.  We are starting to look at feature displays like this based on return.  We need at least five sales in a week to justify the space and labour commitment.  This minimum sales target will put some previously promoted titles out of contention for prime space promotion.

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