The latest issue of Australian Traveller magazine, on sale today, is being promoted with a TV campaign which is a call to action in support of newsagents. Newsagents should support this with a display promoting Australian Traveller in a high profile location.
This issue features 100 things to do in Australia before you die, the ultimate bucket list of Australian experiences everyone should do in their lifetime, as voted by a panel of celebrities including George Negus, Catriona Rowntree, Dick Smith and The Today Show’s Lisa Wilkinson.
Panelists who have participated in the issue will be talking about the 100 list on TV and radio.
The TV campaign starts today. This is a 30% margin title – so extra effort is well worth it.
Australian Traveller’s annual “100 list” is always a big seller, and this year thanks to the TV coverage, it’s bound to be bigger and better than ever.
I urge newsagents to support this issue. Prove that we appreciate publishers who invest in our channel by running TV campaigns promoting that their title is available at newsagencies.