Radiohead yesterday released a free newspaper simultaneously around the world including here in Melbourne to tie in with the physical release of their new album, ‘The King Of Limbs’. This is an interesting mode by the popular band.
Who knows, Radiohead using print to promote its album may reinforce the value of print as a medium to their fans. For some it will be a novel experience to read ‘news’ on a print medium. I’d note that the new album is also being released on vinyl as well as other more current media.