Our latest Book Sale, which started last week, is presenting several topical promotion opportunities. We have selected two books for promotion at the sales counter – to leverage their connection with current topics of wide interest.
Earth Moves is about earthquakes and volcanoes – topics much in the news in recent weeks. TUTANKHAMUN is in the news here in Victoria because of the exhibition currently on at the State Museum.
Both titles should perform well at the counter. Once they move, we have more in the book sale ready for this premium co-location treatment. This current book sale is only a few days old and it is already working a treat – driving traffic as well as extending the average basket size.