We are reusing the I Love Magazines stand from ACP to promote the classic Children’s Birthday Cake Cookbook out the front of one of my newsagencies, facing into the shopping mall.
Space in the store is at a premium thanks to Easter, Mother’s Day a book sale and various other activities. So, our display space for this good selling cookbook was needed for other products.
The I Love Magazines stand is strong and we will get use from it for several months yet. We will choose ACP titles which will deliver good impulse business and thereby justify the premium location of the stand.
No sooner had we set this display up yesterday and there were two groups of customers browsing the title – they had approached the stand from outside the store. It is this traffic pulling which I am looking for from the stand and the titles I select for it.
Unrelated, but here’s a good display. (Better if it was a few months back.)
http://static.funnyjunk.com/pictures/3fe1c9ef_6ba6_4344.jpg