After April 3 Borders and Angus and Robertson shoppers will not be able to redeem their gift cards according to the announcement two days ago. This could present an opportunity for newsagents in that we could offer some redemption for unused cards. Newsagents could run a sale offering, say, a special discount for Borders gift card customers. It could be a way of getting customers looking at our book and magazine offer. It all depends on the range of product and whether you are missing people who shopped at Borders and Angus and Robertson.
This is brilliant thinking, Mark. Take advantage of the disillusioned Borders/A&R customers to show them it’s not just the big book stores that can provide the goods and service they want.
Sorry, didn’t mean take advantage of the customers, but of their disillusionment with Borders/A&R.
Yes. While it is bad (maybe) to seek to profit from the misery of others, it is business and retail is tough.