Our team created this terrific in-location display promoting the Just titles: Just Cars, Just Bikes and Just Parts. The display stands out in the men’s magazines aisle – it is the only display, easily drawing attention. I love the initiative of promoting the three titles in this way.
These in-location displays are all about the browsers. We have solid evidence that they do drive incremental sales – often more successfully than the billboard type displays that publishers offer cash prizes to newsagents for creating.
As the photos which I run here show, successful displays are more about choosing the right title and the right location than an over the top display.