This past weekend for a bit of fun I put a small supply of copies of the ACP Slow Cooker Cookbook at the counted, between the Herald Sun and The Age. Our sales were excellent all through last year and we moved the title back with the cookbooks expecting regular sales. On the weekend we sold three copies at the counter in two days. Each purchased on impulse. Yes, a $1.10 Herald Sun customer adds a $12.95 cookbook to the shopping basket. A nice margin dollars bonus.
Another example of pretty simple tactical thinking driving magazine sales. Any newsagency has traffic for this.