We are set to sell out of the latest issue of The Monthly magazine for the second time. This would not have happened had we accepted the initial scale out and acted in an average way. Instead, we chased more stock and setup a tactical display at one of our sales counters. We are very proud of the sales result. Most have been impulse purchases = more margin dollars for each sale involved.
Further proof that while magazines are challenged, incremental business is there for the taking.
Mark, the Julian Assange story was an
excellent read so this month it was probably the content that sold the mag. Having said that I think it is a quality publication and I look forward to it each month.