A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting Woman’s Day magazine

mag-wd-230111.JPGWe are promoting the latest issue of Woman’s Day and the free cookbook attached to the cover with this display at the front of our magazine department.  We are also promoting the title on an impulse stand on our lease line facing out into the shopping mall.  The reaction on day one of the on-sale has been good.  I am happy to do this as it is what is required.  As you will see in other psost today, however, I really appreciate the opportunity to promote titles and products which newsagents do not usually promote.  A point of difference is vitally important in retail.  hence the need for more tha  the usual number of feature and display locations in-store.

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