We are promoting the latest issue of Famous magazine with this display which can be seen by customers as they enter the store. Famous is a popular title with a good price point and a audit result. This means it is easier for us to leverage through impulse purchase displays like this one. We will leave the display up until Wednesday when we are likely to have more demands on this ultra premium space.
Famous does not often get feature treatment and it still performs well. I figured it would have to do even better if we give it a regular push – like with this display.