Thanks in part to the excellent display at the counter the latest issue of Melbourne Home Design + Living is st to sell at out at one of my newsagencies. As of last night we are at a 77% sell through in under a month. We have ordered more copies as we are confident that the title will continue to sell. I have blogged about this title several times, noting that it works best when the full cover is on display. This means getting it out of the usual magazine fixturing – as you can see from our display at the counter. I hope that other newsagents who responded to my blog post about this title earlier this month are having similar sales success.
We can achieve incremental sales of magazines is we are observant about new product and tactical in placement and promotion. This means we promote titles we think we will sell rather than necessarily promoting what we are told to promote.
One of the best ways to market any newsagency still is to professionally and energetically run a diverse magazine department.
PS. ‘diverse’ does not have to mean large – i.e. above 1,000 titles.