Given the range of products we sell, newsagents can really leverage local festivals to drive sales. I am talking here about festivals which get good media coverage. In Adelaide, the Womad festival this weekend is an excellent reason for South Australian newsagents promoting music titles. In Melbourne, the Food and Wine festival is an excellent opportunity for Victorian newsagents promoting, well, food and wine titles. In New South Wales, newsagents could be promoting tattoo and Body Art titles because of the Sydney Tattoo & Body Art Expo and VaVoom Festival.
Each of these is a wonderful opportunity given that newsagents sell magazines appealing to those interested in the festival. I know form my own experience that you can have success even if you are out in the suburbs and away from the festival centre. We achieved an excellent lift in food titles as well as caravan titles by connecting with and promoting events which were quite some distance from our newsagency.
More newsagents should connect with local festivals and leverage the media coverage associated with them.