We have setup an in-location display to promote Motor magazine. This is just inside the entrance to our men’s magazine aisle – shoppers see the display as they enter and leave the aisle. We will leave the display up for a week as long as it is generating business. We watch these things and if there is little or no traction then we replace the display for something which is likely to be more successful. In-location displays continue to drive good business. they also attract shoppers deeper into the magazine department.