The Dolly Poster Book attached to the back page of the latest issue of Dolly magazine is making the product look damaged and less appealing. Stuck half way up the back page so that it sits above the magazine on the shelf, the Dolly Poster Book weight is too much for the back page to bear and soon, Dolly stock looks like that in the photo.
Get a line of these in a row and the display looks messy. The only way to stop this happening is to fill the pockets of fairly conventional magazine fixturing. I’d prefer to be able to display the product more creatively so that the full cover can be seen and the title more easily browsed.
Dolly is not the only title to stick a heave giveaway on a light back cover which cannot take the weight. I wish that production people within magazine publishing businesses would take note.
ACP Magazines should have put this issue of DOLLY in a supportive bag to prevent it from tearing apart. Like they did with the September issue which also included a Poster Book.