We have been producing an in-store newsletter for years. We have it at the counter as well as on a stand at the front of the store, on the lease line. Customers love this newsletter, we often receive complimentary comments. What is even better is the sales impact we can usually track with products and services promoted in the in-store newsletter. We connect promotions in the newsletter with promotions in-store. As A5 version of the newsletter is sent with accounts and slipped into customer bags a coule of weeks of the month.
While the in-store newsletter we use today comes each month from the newsXpress newsagency marketing group, other newsagents can easily product their won using Word or any other document production tool. I’d encourage newsagents to produce a monthly newsletter. It deepens the consumer connect, works with in-store promotions and gives the business a marketing tool for attracting business customers and proactive suppliers.