We are promoting the new look Prevention magazine with this high traffic location display facing onto our dance floor. We also have the title available from its usual location.
I love the switch to A4 as this better fits with the various fixturing we and other newsagents have. This issue of Prevention should sell well due to the new look and the anti-ageing serum gift.
The launch of Prevention was a hit. I am hoping that the attention the new look will get over the next few weeks will deliver a good sales boost.
Pacific Magazines is investing $1 million in promoting the new look Prevention. Some of this is being spent with fresh collateral for in-store displays as well as on cash prizes for newsagents.
This is how the magazine should have come out in the first place . They could have saved themselves $1 million .