The latest issue of The Monthly has a terrific cover, as I have come to expect from the title. Given the news coverage of WikiLeaks and Julian Assange, the subject of the cover on The Monthly, I’d expect this issue to sell very well. I was surprised therefore that there was no supply bump.
This latest issue of The Monthly is one time I would have been happy to receive extra stock. It is what Pacific and ACP do when they have a cover which they know will work well for their target audience.
We are sold out and are now spending time chasing stock. If you do have stock, this is an issue to promote at the counter and with newspapers. I’d expect you to see excellent incremental business as a result of more attention.