We are promoting the latest issue of Top Gear magazine with this display facing onto the dance floor.
Our team members have created a multifaceted display which works from multiple sides – not just front on. They have used the display unit and fixturing next to this. It creates a bold and inviting look which draws people into the business.
We don’t have a shop window and so do not do take the usual newsagent approach of blocking the look of the store with magazine posters on the window. Instead, we create displays like this which look terrific and off of which shoppers can browse and purchase.
Compare this display to posters on a front window and I know which I would prefer as the retailers and the shopper. The proof of any display, however, is in the sales. We track sales from every display and learn from these results.