We are promoting the latest issue of Diabetic Living at the counter.
Diabetic Living responds well to impulse purchase opportunities – hence our placement at a high impulse location. We also have stock placed in with our women’s weeklies as well as health titles. The weeklies placement works best for us, always has.
I have seen newsagents underestimate Diabetic Living, thinking it is a title which will only appeal to diabetics. The 2007–08 National Health Survey indicated that 4% of the Australian population has diabetes. This is an extraordinary number. Find out more about this here. Diabetic Living is for these people, their families, friends and those aware of the risks of diabetes. This is why it works so well in the women’s section. I see it very much as a mainstream title and not a health title.
We even run Diabetic Living at the counter as a magazine of the Week for at least one week of the on-sale enjoy a sales boost as a result.
Other retailers with this title do nothing extra. This is why newsagents have an excellent opportunity with Diabetic Living.