We changed how we display our colour envelopes when some space freed up on a wall. The boost in sales was almost immediate. What is interesting is the number of customers purchasing two different colored packs of envelopes at the same time. Nice.
Some customers purchased because we had their favorite colour. Others purchased for a specific purpose. many commented on our “new” range of envelopes.
We used to have the envelopes in a display box which customers could flip through, looking for the colour they wanted. This was because space was too tight for anything better.
For us there are two reminders from this: moving stock often drives sales and customers need to be able to easily see what you sell in order to purchase it.
Added to today’s To Do list, have been thinking they needed a change for a while! Will locate right next to Mix It range and should really give both products a kick.