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Promoting MasterChef magazine

mag-mcmar2011.JPGWe are promoting the latest issue of MasterChef magazine with a display facing customers as they leave the store.  This is in addition to a tactical co-location campaign for the title.

The goal with the exit display is to have one last crack at getting shoppers to browse and purchase the title.  I love the way our team members have used some simple elements to create an effective display … making it about more than just a magazine poster.

While I think that MasterChef magazine has its regular customers, I also think that a reasonable portion of purchases are on impulse.  Hence our multi-layered approach to grab this impulse business.   This month;s Rick Stein cover should drive a nice boost in sales too.

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