How would newsagents feel if they discovered that a competitor in the magazine space was financially compensated when a title did not achieve the retail sales projected by the publisher or distributor?
Just asking…
I am not naive enough to think that all newsagent retailers have the same terms. There are many factors in play in negotiating terms including financial, operational and business clout.
It could/should be in the interests of publishers and distributors to at least seek to negotiate similar terms for newsagents if their commercial goals can be met. Otherwise, newsagents, who account for 50% of magazine sales yet sit at the bottom end of the magazine sales channel, ought to stop aspiring to improve their businesses. If we are all paid the same then we all aspire to act and work the same. That’;s not business.
Maybe magazine publishers and distributors would see an improvement in the performance of magazines in newsagencies if newsagents had the opportunity of more attractive commercial terms.
Just sayin…
Erm.. isn’t that what Connections is for? At least in terms of inducements?