No sooner had I published my post yesterday about the Classic The Children’s Birthday Cake Book and a customer came in and purchased six copies. She had noticed the title on display at our counter and when she sought it out a few days later she could not find it. So, we sold six copies as a direct result of our counter display.
Yesterday, our team created a higher impact display, to leverage which is proving to be a popular and unique product for us. W3e have ordered more stock as a result. This is where newsagents have a real opportunity in the magazine space – catering to special interests. In this case, the interests are nostalgia as well as baking.
Newsagents and Big W are the only retailers with this title until June. This screams OPPORTUNITY to me.
To the newsagents who have placed this cookbook in with other cookbooks I’d say – treat it as a special title, as an opportunity to drive good incremental business. I’d expect that in most newsagencies, sales will flow easily.
UPDATE from ACP: Between 9-11am today on the Kerry Anne show on channel 9, Xanthe Roberts (AWW Assistant Food Editor) will be featuring the two cakes from The Children’s Birthday Cake Book; this should further increase awareness of the title. It also has a feature within this month’s issue of AWW.
SOLD OUT DAY 1 AND STILL WAITING ON STOCK it was a hit
Mark this is excellent advice. Thank you. Why are we not being told about this title in this way by either ACP or Network?
Don’t get me wrong I am happy to read the information here and I think you do a good job. I just think that suppliers have an obligation which they forget from time to time.