I was thrilled to see the advertisement for the latest issue of Country Style magazine in the Sunday Herald Sun yesterday. I was disappointed that this ad did not mention where people could purchase the title. This was a perfect opportunity to promote that Country Style magazine is available in newsagencies. Telling people where they can purchase a product is better than an ad which only promotes the product.
I’d love to see News Magazines, the publisher of Country Style, make a commitment that all advertisements for their titles note that they are available from newsagents. They have nothing to lose and plenty of sales to gain.
Indeed, I would love all magazine publishers to promote newsagents as the go to place for the titles in advertisements. Sadly, too few do.
As I have noted here previously, this title is hot. It sells well and responds to placement in high traffic locations. I ensure that it is actively promoted in my newsagencies, providing it with bonus attention. Only newsagents would take such a proactive approach. News Magazines could demonstrate appreciation for the newsagent difference by driving traffic to our businesses through their advertising for the title.
Agree 100%.