The GIO has paid to partially cover the masthead of The Age newspaper in Victoria today. The ad also partially covers editorial content promoting a story in the newspaper. As I have mentioned previously – if the publisher wants to make money from this space they should reconfigure the masthead so that there is room for these ads. This would be better than sticking something over the top. That’s what a business which respected its own brand would do.
QNP did the same thing this weekend – but covered text instead of a headline/masthead.829217