The re-release of the Children’s Birthday Cake Book by ACP is selling, well, like hot cakes. We have had it at the counter as our Magazine of the Week and have had to order more stock as a result. It is terrific watching a customer add this cookbook to a newspaper, card or some other purchase … a terrific extension off the shopping basket.These impulse purchases certainly make a point about what impulse likes work at the newsagency counter.
We also have the title with out cookbooks and while it is selling from there, the counter position is where it is working best.
Newsagents can shine with this title since we can be more flexible in where we place and how we promote the title. Our competitors such as supermarkets will not even notice the title. It is another SKU and that’s about it. So, I’d encourage newsagents to engage with the title as I feel that it should sell very well inst about anywhere if my own experiences are anything to go by.
I grew up choosing cake after cake from this wonderful publications so I imagine many 30 somethings are buying this for sentimental value.