A colleague newsagent just won $1,000 from the ACP I Love Magazines promotion. His sub agent actually sold the magazine to the customer. The newsagent won because his sub agent list was up to date with ACP. This is a timely reminder to newsagents to ensure that your sub agent list with each distributor is up to date. This newsagent is $1,000 better off.
I love the I Love Magazines campaign as shoppers can only win from newsagents and outlets supplied by newsagents.