We have been promoting The Little Black Book for the Herald Sun Super Coach competition at the counter, just above a stack of the newspaper. In addition to the great display created by one of our team members, the book has been offered to every Herald Sun customer.
We are doing this as a customer service and to reinforce to the publisher that a direct relationship between newspaper publishers and proactive retail only newsagents (i.e. sub agent for newspapers) is vital … to the publisher, the newsagent and the consumer.
The interest in the Super Coach competition has been strong. The diversity in ages of shoppers buying the book has been considerable.