We received TAR magazine earlier this week for the first time. It sells for $43.95 and we received three copies. We had not ordered this title. In a city based newsagency I can understand giving TAR a crack but not in a suburban shopping centre where Take 5, That’s Life, New Idea and Woman’s Day and the staples. I can’t see what in our sales data would have drive the Gotch allocations system to decide that we should carry this title. My take is that Gotch had spare stock and we were next on the list to get an allocation – based purely on the quantity they had to shop and nothing to do with potential for sale.
My gripe with the broken magazine distribution model aside, we are giving the title a shot but it’s tricky. The cost to us of theft of one copy would be extraordinary.
I’d be interested to hear from other newsagents and their experiences with TAR.
we received 2 copies and early returned both.
If GG allowed scan-based payments, I would have tried stocking it.