We are promoting the new look Girlfriend magazine and new look collateral promoting the title with this display is a good location in-store. The edgier look takes the magazine away from the softer teen girl look. This cover has more of a Frankie magazine look. That’s a good thing.
The change in look warrants a different approach to promotion. hence the space allocation and care taken with the display.
We will leave this display up for a week and then move it to be displayed with our weekly titles for a week s part of our co-location strategy.