Riptide is one of those magazines which often flies under the radar. Riptide is Australia’s dedicated body-boarding magazine and does not have the profile of other sports magazines. However, it’s sales are on the rise. Targeted at Males between 14-28 years of age, Riptide is one of those titles which can be purchased on impulse. It is also a good birthday gift suggestion for a parent or grandparent looking for something different. Issue #180 of Riptide went on sale last week and includes a DVD called “The Lackey Project”. This DVD gives stores a reason to feature this issue. The publisher is encouraging newsagents to look at sales as some a re reporting sell outs already. Gordon and Gotch has additional stock available.