The small footprint impulse display unit we received for promoting Better Homes and Gardens is getting a fair work out in my newsagencies. We keep moving it to hot spots around the shop rather than anchoring it in one location. The stand is small enough to sit at the sales counter, next to the newspapers, at the front door or even next to any display on the dance floor. By moving it every few days we can combat store blindness from customers and, hopefully, attract more impulse business.
I prefer display units which can be moved. This way we can more easily present a fresh experience to regulars.