Caravan World magazine is one of those titles which is not featured all that often in merchandising displays. We are giving it some attention with an in-location display this week. All we have done is make a few copies of the cover and fan those our atop a double half waterfall of the title. It’s a simple yet effective display. People walking down this aisle will see this display half way down and, hopefully, browse the title.
We can’t promote all titles in high traffic front of shop locations. these in-location displays are designed to make shopping the magazine aisles more interesting.