We are promoting the latest issue of Wheels magazine with an aisle end display at the end of our men’s magazine aisle. Like all of our magazine displays, you can purchase off the display – this is vital for in-store displays.
I am not a fan of billboards which shoppers can not purchase stock from yet I see this all too often in newsagencies.
We have allocated a week to the display as the space is in high demand. If we are seeing sales, we have a secondary location where we can situate a smaller display.