We are promoting the current issue of Better Homes and Gardens for the with this in-location display. This was put up on Wednesday and will run through the weekend.
Making a few copies of the cover and featuring the promotion of the free chicken cookbook creates a display which stands out in the magazine aisle.
As I have written many times previously, I often find this type of simple and home made display more commercially effective than the type of display which magazine publishers offer cash prizes for. I am disappointed that publishers continue to reward newsagents for pretty displays rather than incremental business.
Rewards should be for incremental business alone. How we get there should not be a factor.
As soon as we see the add newsagents and supermarkets on their add our sales take off . If ACP and co wont to have newsagents still around this is what has to happen,it is the same with the partworks the add drives great numbers it to the store and if ACP could do the same it would drive great sales for us plus themselves and once it settles down cut returns